KFC - "40th Anniversary " - TV Commercial - CMB Advertising | Big Shiny Pixel
Hand-painted textures

 
 

KFC - "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Hand-painted textures

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
The client wanted to make a painterly 3D animated commercial with similar color and style to "Meet Buck" animated short film

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Grayscale textures are being use so that the render artist can use a hue & saturation node to change the grayscale texture into a different color

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Grayscale base texture map of the Tucked Shirt and a plaid version of the Tucked Shirts

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Grayscale base texture maps for Untucked Shirt & Pattern Untucked Shirt

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Normal patterns for Pattern Untucked Shirt render and stylized patterns version for Pattern Untucked Shirt

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Color texture maps for Untucked T-shirt & Tucked T-shirt

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Example render of hue & saturation color change on a grayscale Men's Jeans texture map and regular grayscale texture render of the Men's Jeans

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Grayscale texture map for Men's Jeans & Men's Trousers

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Example render of hue & saturation color change on a grayscale Men's Trousers texture map and regular grayscale texture render of the Men's Trousers

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Example render of hue & saturation color change on a grayscale Men's Shorts texture map and regular grayscale texture render of the Men's Shorts

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Example render of hue & saturation color change on a grayscale Women's Pants texture map and regular grayscale texture render of the Women's Pants

 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Grayscale texture maps for Women's Pants & Women's Shorts

 
 

KFC - "40th Anniversary " & "Original Bites" - TV Commercial - CMB Advertising | Big Shiny Pixel
Example render of hue & saturation color change on a grayscale Women's Shorts texture map and regular grayscale texture render of Women's Shorts